Blog tagged as Forecasting

Sales forecasting is more than just predicting numbers—it's about transforming raw data into actionable insights that drive strategic business decisions.

In today's data-driven business landscape, building a robust sales analytics foundation isn't just nice to have - it's essential for survival and growth.

Many firms track basic metrics like revenue and billable hours, but these metrics only show where they've been, not where they're going. Thriving firms track and act on metrics that predict future performance and identify growth opportunities.

Remember when forecasting your firm's revenue meant relying on partner hunches and last year's utilisation rates?